'Full slate' of education on tap for annual event

MYRTLE BEACH, S.C. - Under new ownership, Essentially Women's annual Focus Conference is primed to inject fresh energy into women's health providers.

“We hope attendees leave with a better perspective on where the industry is headed and some tangible action steps for how they can be doing business better,” said Christa Miehe, who took the reins as president of EW when VGM acquired it in late December.

Previously held in the spring, this year's Focus Conference takes place Sept. 25-26 in Myrtle Beach, S.C.

Feedback from attendees of previous conferences pointed to the fall as an ideal time to inject energy into providers.

“Most women's health providers are incredibly busy October through December,” said Miehe, “so the timing gets ahead of that, with new ideas, new products and a breath of fresh air moving into that busy season.”

A full slate of educational programming runs the gamut from coverage and billing guidelines to succession planning. One session Miehe is particularly excited about: “Wigs 101,” led by stylist and cancer survivor Terri Johnston.

“Wigs are a very different line of business than commodes or wheelchairs,” she said. “This is very boots-on-the-ground and Terri can share a provider's perspective.”

This year marks the first time the event will feature a keynote speaker. David
Wagner is a hairstylist, educator, author and creator of the “Daymaker” movement. Wagner, a cancer survivor, believes in changing the world one person at a time through simple acts of kindness.

“EW members are the perfect audience for that message,” said Miehe. “The majority of the patients our members are seeing are in the midst of treatment.”

And no conference would be complete without ample opportunities for networking. Focus offers a roundtable discussion, networking breakfast and a Carolina Shag Beach Party to celebrate EW's 20th anniversary.

“Networking is a big part of what's made EW successful for 20 years,” said Miehe.

“Being able to meet people who are facing the exact same struggles that you are—I think that has built connections for sharing resources,” she added.