Fall show unites industry

Medtrade is a day shorter this year than previous shows, but its organizers say the compressed schedule provides a sharper focus for attendees seeking new HME products, educational workshops and, just as importantly, some needed industry unity.

“At Medtrade, you learn that you are not alone,” said Kevin Gaffney, Medtrade's group show director.“Fellow HME providers are going through tough times and many are learning to succeed despite those tough times.”

A mix of new and familiar faces is expected during the three-day show, held Oct. 23-25 at the Georgia World Congress Center. Attendees will find a dynamic show that's tailored to help them improve their business, discover innovative products and network with like-minded individuals.

New exhibitors this year include Scooterpac and Aurafix while Golden Technologies, Invacare and others make a return appearance to Medtrade. Attendees also can check out the latest HME offerings in the New Product Pavilion. They also have the opportunity to vote for three winners in this year's Innovative HME Retail Product Awards.

Medtrade aims to be a force for unity in an industry that's been battered by the effects of competitive bidding and audits. Gaffney said AAHomecare estimates 40% of HME providers have gone out of business since 2012. Today, businesses are looking for strategies and solutions to help them not just survive, but succeed despite the challenges. With its town hall-style sessions, engaging product demonstrations and vigorous networking opportunities, Medtrade can help them reach those goals. In fact, this year's show was designed specifically meet attendee and exhibitor needs, Gaffney said. 

“Over the last few years, many regular attendees have commented that Medtrade no longer resembles the high school reunion of the past,” he said. “Instead, there are many new, and younger, faces. Some are also a bit older, but have come to the industry from other professions because they see potential.”