Edgepark seeks to ‘unlock’ e-prescribe solutions

TWINSBURG, Ohio – Edgepark’s new online storefront for ostomy products will “elevate and modernize” the ordering experience for prescribers and clinicians, says Yelena Brusilovsky, senior vice president of sales. 

Edgepark launched the national storefront in June, leveraging Parachute Health’s e-prescribing platform. 

“We are essentially unlocking the capability for health care providers to prescribe ostomy products through an e-prescribe (platform),” said Brusilovsky. “Historically, that transmission map of prescriptions was through fax or other more traditional methods.” 

Through the Parachute platform, clinicians can set up a free account, browse the Edgepark catalog of ostomy products, create a prescription for supplies, utilize e-signature capabilities and provide the necessary clinical documentation.  

A track-my-order feature allows clinicians to “opt in” patients to check order status, eliminating the need to call the office. 

“It goes back to modernizing this experience for the patient,” said Brusilovsky. “When patients embark on their journey as a new ostomate, it can feel very dauting. They are going through a lot of changes and at Edgepark, we recognize the privilege and responsibility we have to support a patient throughout the journey.” 

For Edgepark, which also offers diabetes and breast pump storefronts through Parachute Health, extending those capabilities to another category was an “exciting” next step, says Brusilovsky. 

“We’re seeing tremendous adoption in the home health and DME space for e-prescribe technologies,” she said. “We’re really excited to continue supporting the growth of this adoption. The ostomy storefront is a great example of bringing more product categories into our Parachute storefronts and allowing more patients (this opportunity).”