Biofreeze, TheraPearl sold to RB
By HME News Staff
Updated 8:44 AM CDT, Mon March 21, 2022
WARRENVILLE, Ill. – Performance Health has entered into a definitive agreement to sell its Biofreeze and TheraPearl brands to Reckitt Benckiser Group, a consumer brands company that includes Enfamil, Woolite, Scholl and Clearasil. The transaction allows Performance Health to focus on its growth strategy for rehabilitation, physical therapy and sports medicine. Madison Dearborn Partners, which holds a majority ownership position in Performance Health through its affiliated funds, says the transaction allows Performance Health to focus on its “core mission.” RB, the trading name of the Reckitt Benckiser group of companies, says more than 20 million of its products are bought each day by consumers globally.
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