AAHomecare launches WHY Campaign
By HME News Staff
Updated 9:38 AM CDT, Mon March 18, 2024
ARLINGTON, Va. – AAHomecare will launch its “WHY Campaign” at Medtrade. The campaign – centered around the question, “What’s your WHY for being in the HME industry?” – aims to highlight the value of HME and the importance of membership in AAHomecare. The association is inviting Medtrade attendees to share their personal "WHY" at its booth (#750) by filling out cards and adding them to a display wall. Attendees can also have their “WHY” captured by a photographer and get inspired by the cards of other attendees. Additionally, as part of the “WHY” campaign, AAHomecare is offering two promotions to invite companies to join and experience the return on investment of an AAHomecare membership: Companies that join the association at Medtrade will be eligible to win a giveaway of a free 1st-year membership and a 30-minute consult with policy staff on a topic of their choice; and companies that join by March 31 receive one-third off the membership rate for one year.
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