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Binson's taps famous spokesperson

December 12, 2014Theresa Flaherty, Managing Editor

CENTER LINE, Mich. - Binson's Home Health Care Centers has centered its new ad campaign around a familiar face: Wilford Brimley. “Wilford has a strong following with the diabetes community,” said John Siedlik, director of sales and marketing for Binson's. “He's very caring and passionate about education and awareness for diabetes and we want to capitalize on that.” Brimley has acted in films like “The China Syndrome” and “Cocoon,”...

Binson's Medical Equipment & Supplies, Diabetes Supplies, Wilford Brimley