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Embrace 'rapid maturity' of oxygen market

June 20, 2014John Andrews

Whether an oxygen provider won the second round of Medicare competitive bidding or not, the results are the same: a dramatic restructuring of the oxygen business model is necessary for continued viability in the category, market experts say. With reimbursement cuts of 45%, it is a new era of austerity that requires wringing every dollar out of every transaction, says Scott Wilkinson, executive vice president of sales at Goleta, Calif.-based Inogen. “Forty-five percent is a hefty...

Applied Home Healthcare Equipment, Doug Francis, Inogen, Invacare, Joe Lewarski, O2 Concepts, Oxygen market, Rob Kent, Scott Wilkinson, Victoria Marquard-Schultz