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Patient access: Reach out, speak up

August 9, 2023Kathryn Vaughn

Q. When is it time to challenge the status quo? A. We cringe when we hear the phrase, “We’ve always done it that way.” Leaders know that change is constant and reliance on outdated methods can prove fatal to a business. However, when it comes to advocacy, many ask “What’s the use, it’ll never change?” It is easy to understand how people come to feel this way, as our industry is often overlooked and undervalued. However, the reality is that...

Coloplast, Kathryn Vaughn, Patient access