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Reaching millennials: 'The next America'

January 3, 2017Tracy Orzel

ATLANTA - As baby boomers shift from being the decision makers for their parents to the end user, HME providers need to start developing marketing strategies aimed at millennials, says Shahar Boyayan co-owner of Salt Lake City-based Buzzbooster Marketing.“In five more years, they will be buying for their parents,” said Boyayan, who presented “The Next America: Boomers and Millennials as the Most Powerful Buyers in the HME Industry” at Medtrade in November with her...

Buzzbooster Marketing, Marketing strategies, Millennials