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The price is right

April 16, 2013Liz Beaulieu, Editor

LAKE WALES, Fla.- 3B Medical thinks its timing couldn't be better. The company, which late last year became the North American sales arm for BMC Medical, a Beijing-based manufacturer of CPAP devices and other sleep therapy products, believes it has the answer to Medicare's whopping 47% cut, on average, for that product category as part of Round 2 of competitive bidding. Here's what Susan Craig, sales manager, had to say about how 3B Medical plans to shake things up with a lower-cost alternative,...

3B Medical, Lower cost, Sleep Therapy