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Resmed drives awareness

March 28, 2025Liz Beaulieu, Editor

SAN DIEGO – A big reason for Resmed’s recently announced rebrand is to reflect its increased direct-to-consumer engagement on obstructive sleep apnea and CPAP therapy. Chief Marketing Officer Katrin Pucknat spoke with HME News about what that means for the company’s provider customers. HME News: How has Resmed increased its direct-to-consumer engagement and why is this something the company is increasingly focused on? What have been the preliminary results of that engagement?  Katrin...

CPAP, Katrin Pucknat, ResMed