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Capture customers, payments

July 25, 2016Theresa Flaherty, Managing Editor

WATERLOO, Iowa - Whether it's offering information, selling products, or providing an easy way to pay, providers more than ever need to shift their focus to technology, say industry experts. Capturing customers Providers need to be where the customers are—these days, that's online. “People don't go online anymore—they live online,” said Josh Weum, of Google, in the session, “Micro Moments: How Our Biggest Opportunities are Found in the Smallest Moments,”...

2016, Heartland Conference, Jennifer Leon, Josh Weum, Technology