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Health Complex Medical has it 'All Taken Care Of'

August 28, 2017Theresa Flaherty, Managing Editor

WATERBURY, Conn. - Health Complex Medical is “scrapping” its old messaging with a rebrand that highlights its expanded sleep services.“We're not just creating a logo, it's a complete repositioning of our company,” said Jack Hogan, president and CEO. “Everything is fresh and new and crystalizes what is already happening in our building every day.”The provider hired a marketing firm and conducted a “brand audit,” which included a blind survey of employees...

Branding, Health Complex Medical, Jack Hogan, Sleep Therapy