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Personality to spare

April 20, 2016Theresa Flaherty, Managing Editor

ROSEVILLE, Minn. - When it came time to boost awareness of its brand, Pediatric Home Service took advantage of its most valuable asset: its employees.“Social media has really taken off as a marketing tool and some of our staff were already posting and very in touch with what's happening (at the company),” said Katlyn Bourget, digital specialist. “Employees can reach a lot more than just us, so why we wouldn't we use them as advocates for our brand?”PHS recently launched an...

Instagram, Pediatric Home Service, social media, twitter