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Go beyond products

December 22, 2015Theresa Flaherty, Managing Editor

HME providers that focus on education, rather than products, can build a marketing strategy that sets them apart from their competitors, says Cheryl Needham.“You need to know what a product is, what it does, and what that means,” said Needham, senior clinical marketing manager for Philips Respironics. “Disease management is not just about the product any more.”Physicians and other clinicians use evidence-based evidence to make treatment and product decisions for patients;...

evidence-based medicine, Philips Respironics