Tag: Email Marketing
Marketing: Deliver value to customers
January 24, 2014Dennis Olsen
A. Email marketing is an effective and affordable way to reach customers and prospects—if it's done right. Probably the biggest mistake you can make is to send emails to patients that include nothing of perceived value.Deliver valueBlatant self-promotion, without added perks for your customer, will likely lead to your email being sent to the trash. What's in it for my customer? And, even more importantly, are you providing them a reason to act now?Show and tellIncorporate images into your...
Marketing: Turn emails into integrated campaigns
December 20, 2013Dennis Olsen
A. By developing a focused plan that combines action-triggered emails, product promotions and education, you can turn one-off emails into integrated campaigns that engage your customers and prospects.Examples of messages that you should include in your integrated email campaigns include:Thank you: The sale is just the beginning of your relationship. Thank you emails should include order details and email opt-in confirmation, along with a clear call-to-action to encourage customers to stay connected....