Tag: Direct-to-Consumer
Oventus highlights DTC business
June 21, 2021HME News Staff
BRISBANE, Australia – Oventus Medical says current data indicate that 60% of all patient referrals are coming direct-to-consumer from through two websites: gopapfree.com and o2vent.com. Additionally, the company says the number of telehealth consultations scheduled has increased 25% in the current quarter compared to the previous quarter. “Since Oventus launched its telehealth initiative as a result of COVID-19, the patient funnel has captured more than 2,000 patients,” the company...
Providers draw line in sand, according to poll
September 21, 2018Liz Beaulieu, Editor
YARMOUTH, Maine - A large majority of respondents to a recent HME Newspoll (69%) say they won't buy products from manufacturers that are selling direct to consumers.
“If the manufacturers choose to chase this business, we should, as an industry, stand together and refuse to carry their products,” wrote one respondent. “These manufacturers may deny it, but they have decided they can grow their business without us.”
Invacare and Philips recently joined Inogen in selling...
Invacare opens up new channel for Platinum
September 7, 2018Liz Beaulieu, Editor
ELYRIA, Ohio - Invacare has joined the growing ranks of manufacturers that are going direct to consumer, in one form or another, with their portable oxygen concentrators.
The manufacturer announced last week that it has launched an advertising campaign to build awareness for its Platinum Mobile Oxygen Concentrator and has begun selling the device to consumers for cash through a new website, www.TryPlatinumMobile.com.
“If someone wants to use insurance, we will guide them to providers,...
Providers' DTC fears mount
July 27, 2018Theresa Flaherty, Managing Editor
YARMOUTH, Maine - HME providers fear Philips' recent decision to step into the direct-to-consumer space for cash-paying customers for POCs is a “gateway drug” to other product categories.“I don't want our manufacturing and vendor partners to become our competitors,” said Josh Marx, managing director of sleep and vice president of business development for Cleveland-based Medical Service Company. “At this point, it's the POC going retail, but I think there's a larger blue...
Inogen nails down Cleveland facility
June 6, 2017HME News Staff
GOLETA, Calif. - Inogen has secured an additional facility in the Cleveland area to help grow its direct-to-consumer business, it announced June 2. The facility will allow the company to recruit employees from the Northeast to grow its sales force for that business, the company says. “We are planning on adding additional headcount of approximately 240 people in the Cleveland area location over the next three years,” said Scott Wilkinson, president and CEO. “We look forward to having...
Another round of direct-to-consumer conversations
March 31, 2011Liz Beaulieu, Editor
These two links have lit up the NRRTS listerv for the past week:
http://www.walmart.com/ip/The-Comfort-Company-Vector-Cushion-with-Vicair-Technology/15205425?adid=bzv_fb_rev%3E%20shr_001
http://www.walmart.com/ip/Karman-Healthcare-Stand-Up-Power-Wheelchair/132250
The links were distributed on Monday and since then providers have been posting comments about how manufacturers shouldn't be selling complex rehab products to online companies who sell direct to consumers (in this case Walmart...