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Dawn House embraces hybrid business model

August 25, 2023Tracy Orzel

SANTA BARBARA, Calif. - Dawn House, which made its debut at Medtrade earlier this year, is maximizing access to its integrated sleep system bed by adopting a hybrid direct-to-consumer (DTC) and business-to-business (B2B) strategy. “When building out the business model for the Dawn House bed, we realized that consumers shop in many different ways,” said Mary Van Orman, director of product strategy. “Although buying furniture and large consumer products online has become...

Dawn House, Medtrade