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Diabetes market: It's a study in contrasts

April 1, 2019John Andrews

There are few, if any HME product categories as mercurial as diabetes. On one hand, the disease remains prevalent and demand for related products is strong. On the other, difficulty in billing for products such as therapeutic shoes can cause problems for providers serving the market. Ultimately, category specialists say success in this delicate business is possible, but that providers need to look at all dynamics to determine the best strategy for overcoming the market's challenges. To Stephen O'Hare,...

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