Website aims to be point of contact

With consumers continuing to go online to research and purchase home medical equipment, a new website aims to connect patients and caregivers with information about in-home services including HME and local providers.

Home Because (homebecause.com) is intended to be a first point of contact for consumers who have questions about home medical equipment, aging in place and other issues but may not be aware of local resources that could assist them in their purchase, said Carol Lockett, the site's creator.

“The goal is for it to be an information info hub, a resource where people can go,” added Lockett, who has past experience selling medical products for an e-commerce retailer. “It's hard for someone buying their first wheelchair to be able to answer the question, 'Have you thought about a wheelchair cushion?' It's much easier to do that if they are reading about it instead of just feeling upsold.”

One of the highlights of the website is the “provider search” feature that allows the consumer to select a product category and local radius, then find a local provider. With a few clicks, consumers can research bath safety products, ramps and vehicle lifts and then find providers who can help them with additional questions or purchases.

“Particularly with DME, consumers don't know where they can turn,” Lockett said. “We want to educate people about the benefits of dealing with a local provider and not just addressing their immediate needs but also take a look at their environment.”

The website launched a couple months ago, but already the response from DME providers has been overwhelmingly positive.

“Many providers aren't doing this target marketing like we are,” Lockett said. “Instead of spending more to advertise on a ballfield banner or restaurant placemat—things that may not be bringing them their demographic, we can do that.”