VGM releases sales playbook
By HME News Staff
Updated 9:13 AM CDT, Wed October 6, 2021
WATERLOO, Iowa – VGM & Associates has released its latest playbook, “VGM Playbook: Optimizing Sales and Marketing in the DMEPOS Space.” The new playbook focuses on sales and marketing best practices, guidance and more. “Our previous playbooks touched on how best to serve our customers in the DMEPOS space, as well las growing your DMEPOS business,” said Clint Geffert, president of VGM & Associates. “However, a key tactic of developing and growing your business and serving your customers effectively is to understand how to optimize sales and marketing strategies in the DMEPOS space. This latest playbook outlines how embracing sales and marketing best practices can lead to a stronger business.” Topics include the importance of branding, referral source marketing, successful prospecting, the relationship between sales and marketing to maximize revenue, successful marketing strategies for a better ROI, and analytics that can guide strategic decision making and enhanced outcomes. VGM members can download the playbook at https://www.vgm.com/playbook/.
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