Ride Designs taps Steelman for marketing role
By HME News Staff
Updated 12:55 PM CDT, Mon April 4, 2022
LITTLETON, Colo. – Ride Designs has named Barry Steelman of Steelman Marketing to be the company’s new director of marketing. Steelman will assist Ride Designs, a manufacturer of wheelchair seating cushions and backs, with everything from advertising campaigns to artistic design to branding to trade show booth design to video production. “We are excited to have Barry lead our marketing efforts now and into our next decade,” said Rich Salm, vice president of sales and marketing for Ride Designs. Steelman previously worked for Permobil, Stealth Products, Roho and TiLite. “I am excited to help them reach the next level of success,” he said. “They have a successful brand presence and have enjoyed good marketing direction in the past.” Ride Designs is a branch of Aspen Seating.
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