NCPA releases new PBM ad
By HME News Staff
Updated 10:18 AM CDT, Mon September 30, 2024
ALEXANDRIA, Va. – The National Community Pharmacists Association has released a new digital ad as part of its ongoing campaign to push lawmakers to enact pharmacy benefit manager reform. In the ad, Bil and Shanon Schmidtknecht of Wisconsin speak out against PBMs after their 22-year-old son, Cole, went to get his Advair prescription refilled at a chain pharmacy early this year — a medicine he had been taking for a decade — and was told it was suddenly more than $500. He had to make the decision to pay his rent or pay for his expensive medicine. A few days later, he had an asthma attack, and on the way to the ER he went into cardiac arrest. He died a few days later. “We all as Americans deserve medication that our doctors and us have decided is in our best interest,” Shanon says in the ad. “People’s lives, their health care, their wellbeing doesn’t have a price tag on it.” Bil reached out to NCPA in August to strategize and coordinate. In addition to their participation in the digital ad, the Schmidtknechts traveled to Washington, D.C., with NCPA and the PBM Accountability Project in September for meetings with numerous members of Congress and officials from the Biden administration. Bil will also be attending NCPA’s Annual Convention in October.
Comments