HCD: Value is name of game  

GLEN ALLEN, Va. – Home Care Delivered plans to use a recent investment to increase its reach in the disposables market, says Gordy Fox, CEO and founder. 

HCD, a provider of disposable medical supplies, announced in April that it had received a majority equity investment from BPOC, a Chicago-based private equity firm. 

“They are bullish on the market,” he said. “This allows us to accelerate what we are doing today and dive deeper into markets that we are in but also look at other opportunities to provide more value to payers and partners.” 

HCD ships urological, diabetes and wound care supplies all over the country, but, with a concentration in about 10 states, it considers itself a regional player. 

The company will leverage its numerous payer contracts to expand that geographic footprint, as well as its product portfolio, says Fox. 

“We want to stay true to our core competencies and serve the payer community with a full portfolio of services,” he said. “If a payer wanted us to get into another category, if you can do that at scale, that is what we pursue, making sure we are always adding (value).” 

Key to adding value: The greater efficiency that HCD brings to the table, says Fox. 

“How do we make sure we provide an exceptional customer experience and coordination to follow a plan of care,” he said. “(With) the limited dollars available, how can we grow care without growing dollars?” 

For HCD, which celebrates its 25th anniversary in August and has grown from a small family-owned company to one that employs more than 250 people, the guiding principle has always been to do what’s right for the patient, says Fox. 

“How do we make sure we are there to support them,” he said. “It’s about caring at the end of the day.”