TwelveStone looks to accelerate growth, keep eye on patient

MURFREESBORO, Tenn. – After recent moves to tighten its focus on its infusion services business, TwelveStone Health Partners plans to push forward in 2025 with an omnichannel approach, says CEO Shane Reeves. 

TwelveStone, which has 21 ambulatory infusion suites in Tennessee, Kentucky and Virginia, plans to create solutions with physician’s offices to run in-office infusion clinics and develop joint venture solutions with hospital systems that want to maintain that line of post-acute care. Offering patients so many options aligns with moves by payers toward lower-cost sites of care and patients toward more convenience, says Jay McKnight. 

“Patients are looking for a better experience while they're getting these medicines,” said McKnight, who recently joined the company as president to leverage his experience in business operations and joint ventures. “It's not convenient necessarily for a patient to take a day away from work and drive downtown. (This way) they are able to do it in suburb in a comfortable safe environment where they're welcome to have family members, they can watch TV, they can work.” 

In September, TwelveStone also sold its long-term care and MEDIpack service lines to Middle Tennessee Pharmacy Services. 

Although the company has deep roots in pharmacy dating back decades, including retail pharmacy, compounding and respiratory, TwelveStone began shifting in earnest toward infusion therapy around 2016, and developed its current model of spa-like ambulatory infusion suites for patients with chronic complex and rare diseases in 2018. 

“It’s a high-touch service for infusion therapy – patients loved it, doctors loved it, and payers loved it,” says Reeves. “Then COVID-19 came along and (boosted) our business.” 

For Reeves, who describes himself as “a clinician at heart,” the culture TwelveStone has created around caring for patients is at the core of everything the provider does. 

“I tell my staff, ‘There is nothing you can do that makes me prouder than when we get a five-star Google review from that sick Crohn's patient or Luke Gehrig’s patient about our group going the extra mile,’” he said. “At the end of the day, we're we need to be, taking care of patients first and everything else will work itself out OK.”