SageHome seeks to develop nat’l home mods biz

ATLANTA – SageHome, a home modifications and aging-in-place provider, has partnered with strategic advisors Cairngorm Capital Partners to make its first acquisition: New Bath Today, an Indianapolis-based bathroom renovation specialist. 

New Bath Today, which focuses on the wet area of a bathroom, a key risk area in the home for aging seniors, serves six states across the Midwest. 

“We have big plans and our partnership with the team at Cairngorm Capital will allow us to accelerate them,” said Brian Hutto, SageHome’s CEO. “The launch of our bath division is the first key stage in our strategy, so we are delighted to collaborate with Mike, Ryan and the rest of the NBT team. Our goal is to develop a national home modification business that addresses all the needs of senior homeowners in a holistic way.”  

Mike and Ryan Redman, New Bath Today’s founding CEO and president, respectively, will continue to lead the business, collaborating with SageHome to expand geographically, as well as into adjacent products and services. 

In total, New Bath Today employs 90 employees, plus a team of vetted accredited subcontractors. 

“We are delighted to be collaborating with SageHome and are excited by the partnership,” Mike Redman, NBT’s CEO. “We believe that we have found the right partners to help us advance our business – those who share our vision for growth but are respectful of our culture and will look after our people. This partnership is a perfect fit for us and will offer opportunities for rapid growth with SageHome and Cairngorm Capital.” 

Cairngorm Capital is a specialist private investment firm that provides equity capital, strategic advice and management expertise to ambitious companies, to drive transformational growth. Cairngorm Capital’s buy, build and transformation expertise, gained from growing other assisted living businesses, such as Millbrook Healthcare, will support SageHome’s ambition to execute an accelerated growth strategy. 

“We are thrilled and excited that we are able to help Brian, Tony and Joe advance their strategic plans,” said Andrew Steel, managing partner of Cairngorm Capital. “Our firm is very conscious of the home improvement needs of an aging population – we already own two UK companies delivering healthcare solutions in this market and we look forward to sharing our knowledge. Both SageHome and NBT are excellent examples of the type of companies that we like to partner with. They have differentiated services and are led by excellent management teams.”