Provider renames, refreshes

CHATTANOOGA, Tenn. - A year after Professional Respiratory Services added complex rehab to its mix, it has added rehab to its name.

The new name, Professional Respiratory and Rehab, comes with a new logo.

“We wanted to go with a fresh look and a name that more accurately reflected who we are as a company,” said Carter Fuller, vice president of business development. “Rehab is a significant part of our business and it's something we are focused on.”

Fuller credits the rehab division with driving the provider's overall growth of 124% in the past year, but he says the company is a strong, full-line provider of respiratory services and home medical equipment.

Professional Respiratory and Rehab takes a clinical approach to all of its business: It currently has five ATPs and four RTs on staff, Carter says.

“Our ability to evaluate talent has played a pivotal role in our success and just understanding this marketplace,” he said. “We're headed on a good path.”

All of Professional Respiratory and Rehab's growth and change has been set against the background of competitive bidding. The provider won several contracts and has been making them work by operating leaner, Carter says.

“We started growing in spite of the bid,” he said. “You can still grow and have a good business, and contracts are part of it. We are digging in to see what more we can do on high-end respiratory.”

For Carter, the company's growth has been especially rewarding. In 2011, his own company, Fuller Rehab, went bankrupt.

“At Fuller, things didn't end the way I wanted it to,” he said. “I think that gives me a real strong perspective on things you need to do and don't need to do.”