Parachute Health ‘pushes faster’
By Liz Beaulieu, Editor
Updated 11:37 AM CDT, Wed October 4, 2023
NEW YORK – Parachute Health in September expanded its leadership team with an HME “industry insider” and launched a new product.
The company named Rob Boeye, formerly of Brightree and Invacare, as commercial leader-HME, and launched Renewals by Parachute, a tool to streamline the DME order renewal process through automated workflows.
“We’re excited to have Rob on board – his reputation and his expertise with Invacare and Brightree is top tier,” said Catie Moser, senior vice president of client success. “We now have an industry insider on our team who will help push us faster to support the digital revolution and get us where we need to go.”
Boeye was formerly executive vice president at Brightree and before that vice president of sales for Invacare.
That experience, particularly at Brightree, makes Boeye very familiar and comfortable with “constantly” launching new products and services that are a “win-win” not only for HME providers but also referral sources and patients, he says.
“Parachute fits right in line with that,” he said. “It’s not an easy thing to get providers and referral sources to use a new platform, and I had those same challenges at Brightree when no one really knew about a SaaS platform. I saw a lot of organizations convert over time and I think it improved their business management, from a workflow and productivity standpoint, and I think Parachute does the same thing – and more.”
Boeye acknowledges there’s still work to be done to make e-prescribing more ubiquitous for HME, but it’s “starting to take off.” He notes that Parachute now has more than 3,000 supplier locations, 60,000 facilities and 200,000 clinicians using the platform.
“You have to have organizations that are willing to change how they do business,” he said, “but we’re supporting them and doing everything we can to make them successful.”
Success in e-prescribing looks like this, Moser says: A provider increasing its efficiency and addressing cost and reimbursement pressures, and, in the process, giving itself a competitive edge.
“I think e-prescribing, as a whole, allows providers to compete for referral sources on service vs. paper chasing,” she said. “It allows them to focus on, how fast can I get that product to the patient.”
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