Ottobock partners with Eurovision to empower people with disabilities 

BURLINGTON, Ontario – Ottobock on June 13 launched #IAmAMountain, a global initiative to unite and empower people with disabilities across the world through the life-celebrating anthem “Mountain,” which was written specifically for the initiative by Eurovision’s Sam Ryder. Presented for the first time at the grand finale of this year's Eurovision Song Contest on May 13 in Liverpool, Ryder's "Mountain" honors the fearlessness it takes to get to the other side of adversity. Ryder performed alongside Queen drummer Roger Taylor, as performers with disabilities took the stage and made Eurovision history in front of more than 160 million viewers. “Sam Ryder is the perfect voice and partner for our campaign,” said Martin Böhm, CEO. “His involvement will help our community overcome so many barriers, just as his Eurovision performance was a moment of real visibility and representation for people with disabilities in front of an audience of millions. We will be taking this approach to the next level with our #IAmAMountain campaign. By inviting people with disabilities to share their stories, we hope to change society's perception and instead, celebrate all the things that are possible in life. This is exactly what Ottobock is all about." The #IAmAMountain campaign brings together stories from 26 Ottobock users from 14 countries. As part of the initiative, they are sharing their personal moments on social media – the highs and lows. Alongside Ryder, they will be inviting everyone to join in the conversation by asking, "What have you overcome?" And calling for others to share their personal experiences under the hashtag #IAmAMountain.