Orthotics Direct launches e-commerce platform
By HME News Staff
Updated 9:26 AM CDT, Mon June 3, 2024
BROWNSBURG, Ind. - Orthotics Direct has launched an e-commerce platform, www.orthoticsdirect.com, in the United States. The company specializes in providing affordable, custom medical-grade orthotic devices delivered straight to the doorsteps of customers. By bypassing the traditional channels that it says mark up devices five to10 times their production costs, Orthotics Direct aims to make its devices accessible and affordable to all. "In the same way that prescription medications, dental aligners and optical companies have revolutionized their respective industries, our goal with Orthotics Direct is to give people direct, fast and affordable access to high-quality custom orthotics," said Paul Andrew Smith, president and CEO of Orthotics Direct. "With rising health care costs and a pressured economy, this is an affordable alternative for anyone who suffers from foot pain." Through its user-friendly website, Orthotics Direct offers a selection of orthotics individually tailored for specific activities, such as work, sports and daily wear. Each order includes a foam impression kit, allowing customers to create a personalized foot mold, which serves as the foundation for their custom device. The price: $249. Since its inception, Orthotics Direct has distributed more than 1 million pairs of custom devices.
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