NSF previews priorities, predictions

LAS VEGAS – The National Sleep Foundation highlighted the growing contribution of “SleepTech” in diversifying innovation that can improve sleep, during a presentation at CES 2025 in Las Vegas. 

These advances can help everyday consumers get enough of the quality sleep they need, plus realize NSF's goal to make sleep science-based products and services more accessible and convenient, the foundation says. 

"This coming year we expect to see another spike in announcements about new SleepTech  products coming to market that advance the field and can support more people's decisions to prioritize sleep for their lifestyle, wellness and health," said John Lopos, NSF CEO. "It comes from a range of start-ups, growing platforms, and iconic names among consumer brands. The sleep economy as NSF defines it will be on a path to grow beyond what others have previously predicted."  

NSF noted a steady increase in the development of new technologies and form factors targeting sleep, spanning wearable and proximal devices, environmental solutions, and clinical sleep solutions that improve the patient experience. It noted an ongoing collaboration with the Consumer Technology Association on standards for consumer sleep technology has produced five standards already, with AI standards pending. 

NSF also highlighted the significant increased focus on sleep health by major employers and co-workers who have returned to the workplace or continue to work at home or in hybrid models. In a media session at CES, the foundation released new data showing insufficient sleep has a negative impact on the work productivity of 60% of Americans. The reported effects of poor sleep on people's performance also touch everyday life, with more than 69% of Americans reporting difficult thinking clearly, and 60% having problems handling their workload and avoiding mistakes if they've had poor sleep.  

"Whether an organization employs 20 people or 200,000, focusing on sleep health and safety in their own community of colleagues can benefit performance and productivity at work and in daily living," added Joseph Dzierzewski, PhD, NSF's senior vice president of research and scientific affairs.