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Nexwear acquires ‘complementary’ Lily Bird

Nexwear acquires ‘complementary’ Lily Bird

HENDERSON, Nev. - Nexwear, a provider and manufacturer of adult incontinence products, has acquired Lily Bird, a national brand focused on women, bringing together two complementary product portfolios. “Lily Bird fits very well into our overall shared sense of purpose, securing continued access to high end innovative incontinence care products,” said Matthew Anderson, Nexwear CEO & founder. “This alliance, combining our strengths, allows us to better serve the needs of our customers and business partners bringing even more product innovation to market, faster.” Lily Bird maintains a diverse and engaged customer base, says founder Sydney Larson. “Our ‘customer first’ cultures are in superb alignment, and our teams complement each other exquisitely, too,” she said. “We are excited to join the Nexwear family and view this acquisition as a building block to better serve our customers.” The transaction was facilitated by Westbound Road, LLC, sell-side M&A advisers to Lily Bird.

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