NCPA extends its ‘Truth’ campaign
By HME News Staff
Updated 9:30 AM CDT, Thu April 29, 2021
ALEXANDRIA, Va. - The National Community Pharmacists Association is extending its “The Truth” campaign, which resulted in 2.5 million impressions on social media and more than 27,000 letters to state lawmakers in its first 12 weeks. First launched in October 2020 and fully launched in January, the campaign seeks to educate state legislators, regulators and patients about how pharmacy benefit managers manipulate drug costs, steer patients to PBM-affiliated pharmacies and pad their profits by squeezing independent pharmacies with backdoor fees. “More patients and policymakers are learning about PBMs every day, and they aren’t liking what they’re seeing,” said B. Douglas Hoey, pharmacist and CEO. “The Truth campaign is reaching hundreds of thousands of people and recruiting new patient advocates, and we’re staying on offense for patients and for independent pharmacy. We’ll be keeping The Truth campaign going, continuing to grow the demand for controls on the anticompetitive PBMs.”
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