Medical Supply Depot revs up website

BROOKLYN, N.Y. – With an uptick in online orders and the backing of a large parent company, the time was right for Medical Supply Depot to revamp and relaunch its e-commerce website, says Meir Tsinman, vice president, e-commerce. 

“We’re seeing a lot more elderly patients ordering online so we wanted something that was clear and easy to understand,” he said. “It’s more tablet and mobile friendly, and easier to navigate.” 

The new website currently offers 20 categories of durable medical equipment and disposable medical supplies, including incontinence, enteral and diabetes supplies, along with over-the-counter meds. In addition to upgraded product images and descriptions, the website offers additional payment options, like ApplePay, and an easy check-out process, says Tsinman. 

It’s the first website redesign since 2011 for Medical Supply Depot, which Tsinman founded in 2005, sold to TwinMed in December 2018 and now operates under that company’s umbrella. 

“We were looking at ways to take the company to the next level and the TwinMed opportunity came about as the result of a mutual connection,” said Tsinman. “There’s so much opportunity within the company for talent and insight. We were able to put together an infrastructure that allows us to serve our customers better.” 

For TwinMed, which serves as a distributor for nursing, long-term care and dialysis facilities, Medical Supply Depot offered a new retail channel. For Medical Supply Depot, TwinMed offered an infrastructure that includes about one dozen warehouses located across the country, a broader patient base and a deeper product inventory, says Tsinman. 

“We’ve definitely expanded our product offerings in the last few years,” he said. “Now that we have a new site, we’re able to access tens of thousands of products, and we’ll continue to update over the next year to year-and-a-half.”