Hart Medical enters Ohio
By Tracy Orzel
Updated 10:31 AM CDT, Fri October 1, 2021
GRAND BLANC, Mich. – Hart Medical Equipment has merged with Northwest Ohio Medical Equipment (NOME), expanding its footprint into Ohio for the first time, all because of a request.
“One of our member health systems expanded into Ohio and asked us to come to support them,” said Allen Hunt, president of Hart Medical. “When we were scouting the area, we decided to see if there was an established DME company that met our criteria. NOME ended up being a great fit, not only from a geographic perspective, but also because it was health system-oriented and a good cultural match.”
NOME is Hart Medical’s third acquisition since September 2019, all of which have been health system-owned. It has been rebranded as Hart Medical.
NOME was attracted to Hart Medical’s robust e-commerce and telemedicine platforms—including TeleHart, which educates customers remotely on CPAP/BiPAP, oxygen, glucometers and nebulizers—allowing NOME to expand its service footprint without having to invest in those technologies, says Hunt.
Established in 2013 in its current form, Hart Medical offers a full range of products and has 22 showroom locations open to the public and more than 350 employees. Its largest payer segment is Medicare/Medicare Advantage, with commercial, Medicaid, private pay, and hospice rounding out the balance.
Hunt attributes the company's success to understanding its role in the continuum of care, supporting its health system partners and positioning itself accordingly.
“Right now you’re hearing about the great resignation, the great retirement,” said Hunt. “What profession is most significantly impacted? Nurses and medical professionals. So, these hospitals and health systems are scrambling for help—some have thousands of openings. So how can we help them? DME is a great way to take care of the patient in one of the most cost-effective ways possible.”
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