Foundation Wellness buys Doctor Hoy’s
By HME News Staff
Updated 10:30 AM CST, Thu February 10, 2022
WADSWORTH, Ohio – Foundation Wellness, a manufacturer of insoles and orthotics, recently acquired Doctor Hoy’s National Pain Relief to expand its portfolio of leading brands. Doctor Hoy’s is a topical analgesic company focused on safe and natural pain-relieving products. “We believe the brand is a great fit in our portfolio, along with PowerStep and Foot Petals, and will strengthen our ability to empower customers to lead active and pain free lives,” said Sean Williams, CEO of Foundation Wellness. Foundation Wellness, which has been in business for 85 years, positions itself as a “house of wellness brands” that includes PowerStep, Foot Petals and FLAT SOCKS. Its leading brand, PowerStep, is a podiatrist recommended orthotic insole that offers foot support, pain relief and prevention. The company also sells branded products direct to consumers through sports and specialty retailers and offers private label products to OEMs and distributors in the foot care, orthopedic soft goods, safety and military markets.
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