Cheelcare names new marketing exec
By HME News Staff
Updated 10:30 AM CDT, Tue April 6, 2021
RICHMOND HILL, Ontario – Cheelcare, a designer and manufacturer of mobility devices based here, has named Allex Laurin director of marketing. Laurin’s addition to the Cheelcare team marks a milestone in company’s growth, it says – he will develop, lead and execute the startup’s market strategy and help to position the brand as a leader in mobility and assistive devices. “We are delighted to have Allex join our team,” said Eugene Cherny, co-founder and CEO. “He will have an integral role in improving the quality-of-life and independence of people with physical disabilities by making innovative products, like the Companion, readily available to them.” The Companion is a powered add-on for both rigid and folding manual wheelchairs.
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