ACU-Serve adds home health expert to sales team
By HME News Staff
Updated 11:22 AM CST, Tue January 28, 2025
AKRON, Ohio – ACU-Serve has appointed Sidney S. Simmons III as its new executive vice president of sales. Simmons, based in Jacksonville, Fla., will oversee the company’s sales team and lead initiatives to optimize and expand its sales operations, as well as expand its reach in the home health and hospice markets. “Sid’s deep industry relationships, innovative strategies and love for the product and people make him the ideal leader to guide our sales team through this exciting time growth phase,” said Jim Knight, president and CEO of ACU-Serve. “We’re confident his expertise will further strengthen ACU-Serve's position as a trusted partner in health care revenue cycle optimization.” Simmons began his career in software development before transitioning to leadership roles in sales and operations. At Forcura, which provides software solutions to the home health and hospice markets, he played a crucial role in scaling the company’s growth between 2016 and 2020, culminating in its successful acquisition by a private equity firm. Over the last four years, he served as vice president of sales for The Corridor Group, a software provider acquired by WellSky in 2023.
- Related: ACU-Serve recently hired Heather Randel to build out an Infusion Division in a move that allows the company to increase its services to specialty providers and play an important role in improving their intake.
- Related: In 2023, ACU-Serve received a significant investment from Lovell Minnick Partners to take the revenue cycle management company to the next level.
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