AAHomecare launches campaign to ‘underscore’ HME’s role
By HME News Staff
Updated 9:18 AM CDT, Thu April 22, 2021
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WASHINGTON – AAHomecare has tapped public relations firm Keybridge Communications for a media campaign to build awareness of the value of HME.
“Stepping up our strategic communications capacity is essential to our continued efforts to bring home more policy wins for HME suppliers and manufacturers,” said Tom Ryan, president and CEO. “Keybridge Communications brings a strong level of experience in developing effective messages and demonstrated ability to drive media coverage that makes them an ideal partner in this effort.”
Keybridge will engage with influential health care journalists and develop and place op-eds in leading media outlets as well as publications that influence policy on Capitol Hill and in the Administration.
AAHomecare will also use Keybridge to build support on major state-level initiatives.
“HME’s important role in protecting patient health has never been more evident thanks to our industry’s contributions in fighting the COVID-19 pandemic,” said Ryan. “This campaign will underscore those efforts and also make sure that the public and policy makers understand the critical need to support this industry to serve the ever-growing population of Americans who depend on the care we provide.”
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