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HIPAA Security: Give gift of security

Q. How can I protect my data when traveling?
 - 
11/21/2017

 A. Many of us are traveling over the holiday season and taking our laptops and devices with us. And sometimes those devices don’t make it home. In a single month in 2015 the TSA at Los Angeles International Airport found 154 laptops, 98 cell phones and 18 iPads. 

Patient Data: Become consultative

Q. How do I use patient data to create a marketing plan?
 - 
11/21/2017

A. The first step in creating a direct-to-patient marketing program is to focus on data collection.

Machine learning: Collaborate, coordinate and communicate

Q. How can machine learning help the healthcare industry improve its communication and collaboration with healthcare providers and patients?
 - 
10/20/2017

A. Technology in the healthcare industry has become a vital component in the communication between healthcare providers.

Oxygen management: Partner with manufacturers

Q. What steps can I take to expand my marketing opportunities and increase retail sales of my oxygen therapy products?
 - 
10/20/2017

A. The first step is to take a look at your current marketing plan for your oxygen therapy products. Ask yourself where are you spending your ad dollars? What is your return on investment?

HIPAA Security: Create security checklist

Q. What are some basic steps I can take to reduce a cyber attack?
 - 
10/20/2017

A. October is National Cyber Security Awareness Month. It is the perfect time to evaluate your own data breach risk.

Patient Data; Generate new revenue streams

Q. How can I market to existing patients?
 - 
10/20/2017

A. HME providers work with hundreds of thousands of patients every year, helping to better manage illness, and for seniors, provide the ability to age comfortably at home.

Machine learning: Use data to develop outcomes

Q. What is machine learning and how does it improve post-acute care outcomes and provide cost savings?
 - 
09/22/2017

A. Artificial intelligence (AI) and machine learning have been integrated in our daily lives from social media interactions, retail shopping and now healthcare.

Oxygen management: Match equipment with needs

Q. What business decisions can I make to reduce after hours patient O2 setups?
 - 
09/22/2017

A. If you are plagued with calls after hours, and deliveries of oxygen therapy equipment outside of regularly scheduled deliveries, you know the impact of these expenses to your bottom line.

HIPAA Security: Guard against exposure

Q. What is the financial damage to a company following a data breach?
 - 
09/22/2017

A. A breach is an incident in which an individual name, plus a Social Security number, driver’s license number or a medical or financial record, is potentially put at risk due to exposure.

Patient Data: Tap into this resource

Q. What does the law say about using patient data in your marketing efforts?
 - 
09/22/2017

A. The HME community has faced many challenges over the past few years, from competitive bidding to bundled payment initiatives and audit programs. Providers are left assessing all available options to generate more business and find new revenue streams.

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