INDIANAPOLIS, Ind. – When David Hartley purchased a tiny $300,000 orthopedics company in 2004 to create Home Health Depot, he was driven by the poor standards of care he observed as a rehab manufacturer's rep.
Blockbuster Video got outflanked by competitors who found a way to give customers cheaper, more convenient movie rentals. Reading is thriving, yet bookseller Borders died after narrowly defining its business as physical books sold from stores.
Let’s be frank. It’s easy to look around and feel discouraged by where we stand as an industry. The threat and reality of national competitive bidding continues to loom large, and it is coupled with audits, the PMD demo, re-supply changes and on and on.
Each Round 1 bidding area is different. Each senior expects a different quality of care based on his or her history, and each caregiver has a different understanding about how the reimbursement system works. The competitive bidding issue is complicated.
HME News has been instrumental in keeping everyone up to date on current events. As an industry, HME has been battling vigorously against competitive bidding legislation, but how can we strengthen our efforts to improve the associations who carry the sword for all?