CBD: Consider quality, transparency

Q. What should I consider when starting a CBD division?
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Friday, May 31, 2019

A. HME providers see patients daily that currently use or may benefit from hemp products. These types of suppliers are proving to be a valuable resource to the patients they serve. In an environment containing a wide variety of options, these types of customers rely on their trusted healthcare providers in selecting the solution that best fits their needs. Quality, concentration, and transparency are among the key considerations when selecting a hemp brand with which to align.

Passing of the 2018 Farm Bill opened the CBD/Hemp market nationally for products containing < 0.3% THC (the psychoactive compound found in Cannabis). Suppliers vary on the quality of ingredients with which hemp products are produced—ranging from the use of all organic processes to the complete absence of ingredient listings. Healthcare professionals understand the importance of knowing what is being put into the body and can be an asset to patients in providing the highest quality product possible.

Hemp products are available in low concentrations (5 mg/ml) as well as more potent formulations (50 mg/ml and above). Consumers are advised to start with lower doses and titrate up to achieve desired results. While low-cost bottles of CBD/Hemp oil are abundant, the price per milligram is much greater. Higher concentrations are generally more economical for consumers and reduce the amount that needs to be used.

Third-party laboratory testing is a vital component to expect from a quality provider of CBD/Hemp. Results for each product and lot should be easily accessible to businesses and consumers on the company’s website or by other means. The results can provide a clear view of the microbiological, mycotoxin, heavy metal, pathogenic, VC, and pesticide detection screening. The assurance of safety is supported by clean results and providers who emphasize the importance of educating their patients.

CBD/Hemp Oil contains different types of cannabinoid and terpene profiles. Full Spectrum Hemp Oil contains the widest profile of cannabinoids and terpenes. Research suggests synergy between the different compounds of the cannabis plant magnifies the effects in an interplay commonly referred to as the “Entourage Effect”. Broad Spectrum hemp products contain a narrower profile and 0% THC, and CBD Isolate contains the CBD compound only.

Strategies that emphasize these considerations will position the HME community as a valuable resource to patients and referral sources. HME providers are uniquely positioned to support and capitalize on the surge of hemp consumers and leverage existing relationships in the medical community. 

Andrew Amoth is director of sales and marketing for Green River Botanicals in Asheville, N.C. Reach him at Andrew@GreenRiverBotanicals.com or 828-713-4211.