Arcadia, Amazon launch Choice

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Tuesday, October 30, 2018

SEATTLE – Arcadia Group has launched an Amazon-exclusive brand of consumer-use medical devices for diabetes and hypertension management.

The Choice brand will start with a range of blood glucose and blood pressure monitors, both with supporting mobile apps offering tracking, data mobility and reminders.

“The Choice brand is all about accessible wellness,” said Bob Guest, CEO of Arcadia Group. “Consumers no longer need to drive to a store to stand in line and purchase their medical devices and supplies. Now, in the privacy of their home, consumers can review, compare and purchase the products of their choice. No insurance is required. Therefore, customers have the freedom of choice. They will no longer be told by their insurance company what brand they can by. Choice is freedom.”

Arcadia has experience in brand development within the diabetes and cardiovascular markets as the original architect of Walmart’s ReliOn brand and Abbott’s Freestyle brand.

Over time, Arcadia Group plans to incorporate voice-driven measurement interpretations, as well as individualized wellness recommendations.

“This is all possible with Alexa and will provide patients with a wellness experience not available until now,” Guest said.