A. The two key HME buying triggers are “the reason they need a product or service” and “why they choose your company over your competitor.” The first buying trigger is easy to obtain. The second, on the other hand, is not so simple.
A. Your employees are your greatest asset, but when it comes to cyber security, they are also your biggest threat. According to a recent study by McAfee, 43% of all company data loss or breaches are caused by employees and only half are accidental.
A. A buying trigger is the circumstance, pain point, or change-event that causes a prospect to begin a buying process with you. Anyone trained in sales best practices knows the power of a pain point when it comes to closing a deal.
A. The best defense is a good offense is a common saying in the Marine Corps and should be in cyber security. Most small businesses think they are too small to be attacked but, in the enemy’s eyes, you are a soft target.