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Business assets: Identify assets, expected return

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12/27/2011

A. Each marketing platform used for organic growth within your organization should be customized to the potential revenue gain. As you know, there are multiple mediums of marketing including direct mail, call center utilization and specialized retail sales platforms. To determine the best marketing source to capture the largest return on your investment you must first complete a mini business model identifying the targeted intangible assets to be used and your expected return.

Collections: Don't let patients skate

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11/21/2011

A. I think every provider in today's industry recognizes the need to collect co-pays they may have been writing off 10 years ago, but how do you do it? It starts with setting forth best practices for the billing department, and providing adequate training for your staff to ensure private-pay balances are not only being collected, but also in a timely manner.

Legal: Make sure MA plans mirror Medicare

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11/21/2011

A. With few exceptions, coverage guidelines under a Medicare managed care plan must mirror those applied under original Medicare (Parts A and B) for the same items or services in the same geographic area.

Business Assets: Leverage all of your assets

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11/21/2011

A. An intangible asset is something that typically is reflected in the line item of goodwill when evaluating a business. The basic assumption is that an intangible asset could be anything that reflects value in a non-material form.

Mergers & Acquisitions: Clean house for fast sale

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11/21/2011

A. When you're selling a home, everyone understands the importance of tidying up and showing the house in its best light.

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