Incontinence supplies have earned a reputation over the years as being a commodity item, with huge pallet loads of disposable undergarments sold for penny profits at big-box stores.
HME manufacturers are throwing a lot of weight behind bariatric versions of products as consumer demand continues to grow.
As the HME industry gradually shifts from a reimbursement-based to a cash-based business model, providers are taking a fresh look at categories once thought to be unprofitable.
RIPE FOR RETAIL
For mobility providers looking to enter the HME retail parade, market specialists recommend they march in with both feet and follow the scooters.
Israel Gamburd, president of Los Angeles-based Gamburd Independent Living Solutions, sums up the state of the bath safety market this way: “The past year has been huge. It has reached a point where I have almost had to turn down business.”
Thursday, May 4, 2 pm ET
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