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Category Development

Embrace 'rapid maturity' of oxygen market

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06/20/2014

Whether an oxygen provider won the second round of Medicare competitive bidding or not, the results are the same: a dramatic restructuring of the oxygen business model is necessary for continued viability in the category, market experts say.

Sleep market shows no signs of dozing off

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05/23/2014

The sleep therapy market has since shrugged off the interruption of Round 2 of competitive bidding and is now finding its equilibrium.

Automation: The cure for bad billing habits

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04/25/2014

In an era where HME providers are regularly submitting to RAC audits, they may find a saving grace in the type of automated billing system they use, vendors say.

Complex rehab: Greater investment, greater reward

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03/28/2014

Despite its reputation for being a market filled with tough reimbursement protocols, advanced clinical client demands and highly technical equipment, the complex rehab market is being explored as a business option by a growing number of HME providers, manufactu

Vendors make more room for bariatrics

 - 
02/21/2014

For the HME industry, sales potential in bariatrics is as strong and durable as the products in the category. In fact, manufacturers report that their bariatric business continues to grow in tandem with the nation’s waistlines.

Key in O&P: Take cash, be clinical

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01/24/2014

Orthotics and prosthetics, as well as other related specialty products, represent a significant opportunity for HME retail sales, manufacturers contend.

Mobility market puts premium on cash, style

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12/20/2013

In just a few short years, mobility has begun transforming itself from a largely reimbursement-dependent product category into a market that is predominantly retail. 

Take 'people first' approach to bath safety

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11/22/2013

Perhaps no HME category has a bigger demographic advantage than bath safety. While most of the markets skew older, bath safety is seen as a desirable product group by a wider age bracket—from baby boomers to geriatrics.

Cost, quality duke it out in diabetes market

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10/25/2013

To say diabetes is a hardscrabble market is to make a major understatement about the current state of business affairs.

Home accessibility opens doors for providers

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09/24/2013

Although it’s a natural fit for the HME industry, home accessibility is a market that providers have largely avoided in the past.

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