Incontinence supplies have earned a reputation over the years as being a commodity item, with huge pallet loads of disposable undergarments sold for penny profits at big-box stores.
As the HME industry gradually shifts from a reimbursement-based to a cash-based business model, providers are taking a fresh look at categories once thought to be unprofitable.
Israel Gamburd, president of Los Angeles-based Gamburd Independent Living Solutions, sums up the state of the bath safety market this way: “The past year has been huge. It has reached a point where I have almost had to turn down business.”
