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Scott Stone

Marketing: Connect with customers

Q. Where is time best spent on social media?

A. Social media created the opportunity for virtual relationships and increased touch points directly with a potential customer base. The customer and how they’re serviced is leading that digital revolution.

Marketing: Set standard, stick to it

Q. How can I make videos—it seems out of reach for a company of my size?

A. Video marketing is within reach for any company, regardless of size. Most companies in the HME space are not making videos, therefore, you would likely be a pioneer in your field.

Marketing: Make investments that move the needle

Q. How can I be sure that the money I’m investing is not only building my brand awareness, but also stimulating sales?

A. Marketing’s function is to create brand awareness, educate customers, and direct them to point-of-sale locations or sales representatives. Sales result from well-executed marketing, repeat sales result from excellent experiences.

Marketing: Create engaging platform

Q. How do I create the most engaging content for social media?

A. Social media has become one of the most engaging entertainment platforms, second only to TV. The average person spends two hours on social media daily and wants to consume media.