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Katlyn Bourget

Social Media: Make the investment

Q. How do I measure social media ROI?

A. When considering hiring a social media professional to help your business there are a few questions you may need answered. How do I justify this person’s salary? How is this going to help my business?

Social Media: Meet them where they are

Q. How do I build relationships with influencers in a digital age?

A. Social media influencers, bloggers, online news and podcasts are the new newspapers and magazines.

Social Media: Harness the pixel

Q. How can a Facebook pixel help my business?

A. If you’re new to the Facebook advertising world, a Facebook pixel is probably the last thing on your mind. But, it shouldn’t be. The pixel has been a game changer when it comes to advertising on Facebook, allowing your content to get in front of the right audience.

Social Media: Target the right consumer

Q. Should I be using social media to advertise my business?

A. In the age of social media, the way consumers engage with businesses and products has changed. Where once a disgruntled customer had to call to leave feedback, now they can simply leave a review on Facebook or send a tweet about their experience.